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Look here for sales and marketing advice to grow your customer base. You''''ll find articles on market research, online marketing, customer service and acquisition, advertising and branding, holiday marketing, and privacy and spam.
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This is the second in a series of guides on ''Intellectual Property for Business''. It focuses on industrial designs, a key factor in determining the success of products in the market.
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This guide is the first in a series of guides on “Intellectual Property for Business”. It is devoted to trademarks, a central element in the marketing and branding strategy of any company.
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FreeDemographics provides free unlimited access to US Census Data. Perform quick accurate market analysis in an easy-to-use web environment. There is no obligation, Sign up now!
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A Strategic Marketing Plan lets you know where you want your company to be next year - and five years from now. Finding the right group of people to help your Strategic marketing plan get you there is not always easy and absolutely essential for success.
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The information for this article was derived from many sources, including Michael Porter's book Competitive Advantage and the works of Philip Kotler. Concepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Factors such as market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also addressed.
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For most small businesses, highly effective marketing is a make-or-break necessity. It's really impossible for you to be successful without good marketing and sales techniques - that's what brings the dollars in the door. You've got to let people know about all the wonderful things your business can provide to them, which means that your business must first provide those wonderful things that people are willing to pay for. And that, in turn, means knowing who your customers are and getting so close to them that you can virtually anticipate their needs and desires.
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Small start-up businesses don’t usually have the resources to launch huge advertising blitzes in multiple media formats. In fact, even if you are already in business, chances are you don’t have an extensive cash...
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''Positioning is about making your offering different from, and more valuable than, your competitors'' offerings--and placing that idea in the minds of a target group of customers...
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Search engine marketing can drive throngs of visitors to your website. But that's just the beginning. You want qualified visitors streaming to your website, and you want them to take specific actions such as requesting information, downloading a demo or coupon, subscribing to your newsletter, looking up the nearest store location, or actually ordering a product. You demand a positive, measurable ROI on your Internet marketing investment. iProspect is the leading provider of complete search engine marketing solutions designed to accomplish those goals.
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Bplans.com contains the largest single collection of free sample business plans online. In addition to that, it has helpful tools and know-how for managing your business. Bplans.com includes practical advice on planning, interactive tools, and a panel of experts who have answered more than 1,400 questions from people like you. Bplans.com has also won several awards as a valuable "plain talk" resource.
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Our site is one of the most comprehensive sites on the Web for small and growing businesses, with over 2000 articles, “how-to’s”, forms, agreements, questions-and-answers, solutions, and services.
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MarketingProfs.com is an online publishing company based in Los Angeles, California. We specialize in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary.
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